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1.
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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
by Blair, Mark | Armstrong, Richard | Murphy, Mike. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons (Asia), 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLD 2003] (1).
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2.
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Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
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3.
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Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.
by Allen, Debbie, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill c2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.85 ALC 2006] (2). Items available for reference: Eastern University Library [Call number: 658.85 ALC 2006] (1).
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4.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
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5.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2004] (10).
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6.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
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7.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A | Belch, George E, -. | Purani, Keyoor. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, c2013Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2013] (8). Items available for reference: Eastern University Library [Call number: 659.1 BEA 2013] (1).
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8.
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Advertising and promotions: Richard J. Semenik...[et al.] an integrated brand approach/
by Semenik, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Cengage Learning, c2012Availability: Items available for loan: Eastern University Library [Call number: 659.1 SEA 2012] (1). Items available for reference: Eastern University Library [Call number: 659.1 SEA 2012] (1).
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9.
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Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.
by Oswald, Laura R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.802 OSM 2012] (1). Items available for reference: Eastern University Library [Call number: 658.802 OSM 2012] (1).
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10.
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Integrated marketing communications : Sirgy, M. Joseph. Don E. Schultz. astrategic approach /
by Sirgy, M. Joseph | Schultz, Don E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2001Availability: Items available for loan: Eastern University Library [Call number: 658.802 SII 2011] (1). Items available for reference: Eastern University Library [Call number: 658.802 SII 2011] (1).
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11.
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Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson Prentice Hall, c2014Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2014] (2). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2014] (1).
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